Yesterday Progressive filed patent infringement lawsuits against State Farm Mutual Automobile Insurance and Hartford Financial Services, alleging the rival insurers were infringing on three patents related to monitoring vehicle usage and utilizing that data to help determine insurance rates. Business Week reports that both complaints were filed in a Cleveland federal court and “the complaints target Hartford’s ‘TrueLane’ and State Farm’s ‘Drive Safe & Save’ initiatives.”

It's a Progressive kind of day today! First we covered Progressive's tie-in with ESPN to create a 'Streak for the Cash' fantasy sports game, and now we're bringing you a new ad from the insurance company as our Insurance Ad of the Week. In the new spot, Flo works alongside different employees of various professions to promote Progressive's commercial auto insurance coverage options. 

ESPN has partnered with Progressive to create a fantasy game called 'Streak for the Cash.' The sports site presents a list of various team matchups across different sports, and participants must predict the winner of one of the matchups. If a user builds the longest streak or compiles the most wins, he or she wins. Additionally, if a user beats the Progressive Messenger for monthly wins, he or she can potentially win $1,000.

In an effort to help alleviate the need for some business owners to purchase a separate umbrella policy in order to meet liability requirements, Progressive Insurance announced they’re doubling the available liability limits for Commercial Auto policies. Progressive is now offering $1.5 or $2 million limits, and could save customers significant amounts of money over coupling the previous lower limit with an umbrella policy that may come with a minimum premium requirement.

Two days ago Progressive announced they're lowering auto insurance rates in the state of West Virginia. After reviewing rate prices for the state, they determined the costs were a bit high and subsequently made the decision to re-price rates so they would be more affordable to customers.

There might not be a more polarizing spokesperson than Progressive’s exceptionally perky Flo. Love her or hate her, there’s no denying Flo has become a bit of a pop culture icon, and now Progressive is taking advantage of her celebrity status in a new animated video called “The Best Day Ever.”

Progressive Insurance's mustachioed pitchman, "The Messenger," is hitting the road in his classic Pontiac GTO for a new ad campagin. In the unscripted spots, he picks up the tab for random people faced with small but unavoidable everyday charges.

Progressive has been offering mobile quotes for car insurance since late 2010, but yesterday the nation’s number one insurer of motorcycles announced they’ll be expanding the “mobile quote and buy experience” to include a new group of vehicles. In addition to still providing auto quotes, Progressive will now be making mobile quotes available for motorcycles, boats, RVs, and other powersports vehicles.