AAA Washington Earns 12 National Marketing Awards

The Service Industry Advertising Awards took place a couple weeks ago, and AAA Washington’s in house creative team cleaned up. This year marked the ninth time these awards have been handed out, and nearly 2,000 entries were submitted for consideration in 27 different categories. Among the 12 awards earned by AAA Washington, the company took home Best of Show for its “There’s Only One” radio campaign.

Here’s a pair of ads from the award winning campaign:

There’s Only One Campaign: Lockout Service

There’s Only One Campaign: Dead Battery

For more details on the awards you can read the press release below:

AAA Washington Earns Twelve National Marketing Awards

In-house creative team honored with SIAAs

AAA Washington’s internal creative team recently earned 12 national Service Industry Advertising Awards, including Best of Show for its “There’s Only One” radio campaign. The ninth annual Service Industry Advertising Awards recognize excellence among top agencies and brands for advertising and campaign development within the service industry.

“We are proud to celebrate the work and accomplishments of our in-house creative team, who help drive the success of our marketing efforts,” said George Johnson, AAA Washington’s vice president of Marketing and Communications. “Amidst competition from top national and international ad agencies, we continue to be recognized as industry leaders. These awards highlight our team’s commitment to deliver quality, creativity and innovation in every campaign.”

Nearly 2,000 entries were submitted for consideration in 27 categories. A national panel of judges critiqued all entries for overall content, execution, consumer appeal, creativity and quality. Acclaimed advertising agencies were among the award recipient list, representing top companies including Ace Hardware, BlueCross BlueShield, Boy Scouts of America, The Henry Ford, UnitedHealthcare, Washington Post and more.

AAA Washington earned the following 12 Service Industry Advertising Awards:

BEST OF SHOW

• Radio Advertising Campaign: There’s Only One

GOLD

• Radio Series: There’s Only One
• Magazine Series: Keeping Your Bearings
• Publication External: Journey Magazine
• Outdoor (transit/billboards): There’s Only One
• Imprinted Materials: 1 Million Members
• Employee Communication: Revved Up for Success

BRONZE

• Radio Single: Stadiums - 200 Miles
• Annual Report: 2010 Annual Report

MERIT

• Radio Single: Sports - Friend’s Car
• Logo/Letterhead: 1 Million Members
• Magazine Series: AAA Battery Service

AAA Washington has been serving members and the traveling public since 1904.  The organization provides a variety of exclusive benefits, including roadside assistance, discounts, maps and personalized trip planning, to its 1,040,000 members. In addition, its full-service travel and insurance agencies provide products and services for members and the public. Additional information is available through the company’s offices in Washington and northern Idaho, at AAA.com, or by calling 1-800-562-2582.